When starting a new business, one of the most important decisions you will make is choosing a name. A great company name should be memorable, reflective of your brand, and easy to pronounce and spell. Here are some tips for coming up with the perfect name for your company: 1. Brainstorm ideas: Get creative and jot down every idea that comes to mind. Think of words that describe your business, industry, customers, and values. 2. Keep it simple: A short and sweet name is easier to remember and pronounce. Avoid overly complicated or trendy names that may quickly become outdated. 3. Consider your audience: Your company name should resonate with your target customers. Think about their preferences and interests when brainstorming. 4. Check availability: Before settling on a name, conduct a search to ensure it is not already in use by another company. This will avoid any legal issues down the line. Here are some popular naming trends for companies in 2015: 1. Creative spellings: Companies are choosing unique spellings for common words to stand out and create a brand image. 2. Combining words: By combining two words, businesses can create a memorable and catchy name that represents their brand. 3. Made-up words: Some companies are creating entirely new words to capture attention and create a unique identity. No matter what approach you take, a great company name can help your business stand out from the competition. So take your time and choose wisely.