As
a
retailer,
naming
products
is
an
important
task.
It
is
the
first
step
towards
creating
a
strong
and
recognizable
brand
identity.
This
holds
true
for
all
types
of
products,
including
department
store
goods.
But
how
do
you
come
up
with
a
suitable
name
for
a
new
product? One
approach
is
to
consider
the
product’s
attributes,
features,
and
benefits.
If
it
is
a
beauty
product,
for
instance,
you
could
name
it
after
its
main
ingredient,
such
as
"Honey
Silk
Moisturizer".
Alternatively,
you
could
focus
on
the
outcome
of
using
the
product,
for
example,
"Radiant
Skin
Cream". Another
tactic
is
to
brainstorm
words
that
evoke
the
product's
essence
or
personality.
If
you
are
naming
a
home
decor
item,
you
might
choose
an
elegant
name
such
as
"Chantilly
Lace
Table
Linens".
If
it
is
a
kitchen
gadget,
you
could
opt
for
something
catchy
and
fun
like
"Whisk-a-Licious
Egg
Beater". It
is
also
important
to
consider
your
target
audience.
If
you
are
catering
to
a
younger
demographic,
you
may
want
to
choose
a
name
that
sounds
edgier
or
trendier.
For
instance,
naming
a
line
of
backpacks
as
“Urban
Hikers”
would
appeal
to
young
adults
who
like
to
combine
style
with
practicality.
On
the
other
hand,
if
you
are
targeting
an
older
audience,
you
may
want
a
more
classic,
timeless
name
such
as
“Heritage
Collection”
for
a
line
of
jewelry. Ultimately,
the
name
should
reflect
the
values
and
image
of
the
store.
It
should
be
easy
to
remember,
easy
to
pronounce,
and
memorable.
It
should
also
be
unique
enough
to
set
it
apart
from
other
products
in
the
market. In
conclusion,
naming
department
store
goods
require
careful
thought
and
consideration.
The
name
you
choose
can
make
a
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impact
on
the
success
of
your
product,
brand,
and
store
as
a
whole.
By
focusing
on
the
product's
attributes,
essence,
target
audience
and
store
image,
you
can
choose
a
name
that
stands
out
and
resonates
with
your
customers.