Intel Apologizes for Misinterpretation of Zhou Gong's Dream Interpretations Intel has issued a public apology for its recent use of Zhou Gong's Dream Interpretations in a marketing campaign. The technology giant used the ancient text to promote its latest processor, suggesting that it had the power to help users achieve their dreams. However, the interpretation of Zhou Gong's text was deeply flawed and offensive to many. In the classic text, Zhou Gong interprets the dreams of ancient Chinese people and outlines their meanings. Intel's marketing team mistakenly chose a section of the text that implied achieving success through deceit and betrayal. This misinterpretation led to outrage from many Chinese citizens who felt that Intel was promoting immoral behavior. In its apology, Intel stated that it had not intended to promote unethical behavior and that it deeply regretted any offense caused. The company acknowledged its mistake and promised to take steps to ensure that such misunderstandings do not happen again. Intel's misstep highlights the importance of cultural sensitivity in marketing. While cultural references can be a powerful tool in promoting products, companies must be careful not to offend or misrepresent cultural values. This incident serves as a reminder that companies operating in diverse markets must take the time to understand local customs and values. In conclusion, Intel's apology for misinterpreting Zhou Gong's Dream Interpretations is an important step in addressing a marketing error that caused offense to many Chinese citizens. This incident should serve as a lesson to companies to be more culturally aware and sensitive when promoting their products in diverse markets.